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B2B Marketing

Midnight Text: Early-Stage Marketing

Early-stage marketing is much like early-stage sales—it's about understanding your market, your customers, and how your product fits into their lives.

Daniela Pico
September 10, 2024
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Midnight Text: Founder Green Flags

Without many validation points, most pre-seed investors are betting on the people behind the idea. They are betting that you and your co-founders will figure things out and forge a path ahead.

Daniela Pico
August 27, 2024
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Midnight Text: How do I tell my Startup Story?

Daniela Pico
July 25, 2024
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Midnight Text: How you you sell a product that doesn't exist yet?

Daniela Pico
June 24, 2024
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Midnight Text: How do I Prep for a Second (or Third) Partner Meeting?

Step by step instructions to prepare for an Investor Partner meeting

Alexis Clarfield-Henry
May 19, 2023
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Midnight Text: How Can I Get the VC I Want on my Cap Table?

Answers to your vulnerable questions on fundraising and landing an investment

Alexis Clarfield-Henry
May 2, 2023
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Midnight Text: How can I get more leads?

We’ve all been there – you're doing everything you think you should be doing, but leads just aren't pouring in like you'd hoped. Don't worry, you're not alone, and this isn't the end of the road. We're here to help you navigate this bumpy sales stretch and explore some fresh ideas together.

Alexis Clarfield-Henry
April 25, 2023
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Midnight Text: How do I Decide if I Should Fire an Early Employee?

Answering your vulnerable founder questions including: How to Decide to Fire an Early Employee

Alexis Clarfield-Henry
April 18, 2023
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Midnight Text: How Do I Lead An Engineering Team?

Struggling to lead your engineering team? Forum Ventures shares practical advice for founders on managing engineering teams, addressing people problems, process issues, and culture challenges.

Alexis Clarfield-Henry
April 11, 2023
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Midnight Text: Closing the Critical CTO Hire

Alexis Clarfield-Henry
April 4, 2023
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